Privacy Policy

Effective Date: January 1, 2025
Last Updated: July 17, 2026

Weekend Dental Emergency Care (“Weekend Dental,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information collected through https://weekenddentalemergency.com (the “Website”).

This Privacy Policy applies only to information collected through our Website. It does not replace our HIPAA Notice of Privacy Practices, which governs Protected Health Information (PHI) collected during the course of providing dental care.

Information We Collect

Information You Provide

You may voluntarily provide information when you:

• Request an appointment
• Complete a contact form
• Call or text our office
• Email us
• Subscribe to updates
• Complete online forms

This information may include:

• Name
• Email address
• Phone number
• City or ZIP code
• Preferred appointment time
• Insurance information (if voluntarily provided)
• Reason for your visit
• Any additional information you choose to submit

Please do not submit confidential medical information through general contact forms unless specifically instructed to do so.

Automatically Collected Information

When you visit our Website, we automatically collect certain information including:

• IP address
• Browser type
• Device information
• Operating system
• Pages viewed
• Date and time of visit
• Referral website
• Time spent on pages
• Clickstream information

This information helps us improve our Website and services.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences
• Improve website performance
• Analyze visitor behavior
• Measure advertising effectiveness
• Improve search engine optimization
• Deliver relevant advertisements

Cookies may include:

• Essential cookies
• Analytics cookies
• Advertising cookies
• Performance cookies

You may disable cookies through your browser settings; however, certain Website features may not function properly.

Google Analytics

We may use Google Analytics to understand how visitors use our Website.

Google Analytics may collect:

• Device information
• Pages viewed
• Session duration
• Geographic region
• Browser information

Google may use this information according to its own Privacy Policy.

You may opt out by installing the Google Analytics Opt-out Browser Add-on.

Google Ads and Advertising

We may use:

• Google Ads
• Google Ads Conversion Tracking
• Google Tag Manager
• Google Enhanced Conversions
• Google Call Tracking
• Google Remarketing

These tools help us measure advertising performance and improve our marketing efforts.

Advertising technologies may use cookies to provide more relevant advertisements.

Advertising Technologies and Enhanced Conversion Measurement

To better understand the effectiveness of our advertising and improve the services we provide, Weekend Dental Emergency Care may use advertising and analytics tools offered by third parties, including Google and Meta (Facebook and Instagram).

Google Ads Enhanced Conversions

When you voluntarily submit information through our Website, such as requesting an appointment or contacting us, certain limited information (such as your email address or phone number) may be securely encrypted (hashed) before being shared with Google for the purpose of measuring the effectiveness of our advertising campaigns. Google compares this encrypted information with signed-in Google account data to help us understand whether an advertisement resulted in a patient inquiry or appointment.

This information is used solely for advertising measurement and attribution. We do not receive access to your Google account or additional personal information through this process.

Google Call Tracking

Telephone numbers displayed on our Website may utilize Google or other call tracking technologies. These technologies help us understand which advertising campaigns generate phone calls and improve our marketing efforts. Call tracking may collect information such as:

• The date and time of your call
• Call duration
• The webpage or advertisement that referred you
• General geographic location
• A temporary call forwarding number used to route your call

Calls may be recorded for quality assurance and training purposes where permitted by applicable law.

Meta (Facebook and Instagram) Advertising

We may use Meta advertising tools, including the Meta Pixel and Meta Conversions API, to measure advertising performance and improve our marketing. These technologies may collect information such as:

• Pages visited on our Website
• Browser and device information
• IP address
• General location information
• Advertising interactions
• Website events such as form submissions or appointment requests

Where appropriate and permitted by law, limited information that you voluntarily provide (such as an email address or phone number) may be securely encrypted (hashed) before being shared with Meta for advertising measurement and attribution purposes.

Our Commitment to Privacy

We do not sell your personal information to advertisers.

Any information shared with Google, Meta, or similar advertising platforms is used only to:

• Measure the effectiveness of our advertising campaigns
• Improve the relevance of our marketing
• Better understand how visitors use our Website
• Improve the patient experience

We strive to configure these services in a manner consistent with applicable privacy laws and healthcare privacy obligations. While our Website is designed to avoid transmitting Protected Health Information (PHI) through advertising technologies, users should avoid submitting sensitive medical information through general website forms unless specifically instructed to do so.

You can learn more about these services and their privacy practices by visiting:

• Google Privacy Policy: https://policies.google.com/privacy
• Meta Privacy Policy: https://www.facebook.com/privacy/policy/

Call Tracking

If you call a telephone number displayed on our Website, we may use call tracking technology to:

• Measure marketing effectiveness
• Improve customer service
• Monitor call quality
• Route calls appropriately

Calls may be recorded where permitted by applicable law.

Appointment Scheduling

If you request an appointment through our Website, we use your information to:

• Schedule appointments
• Confirm appointments
• Respond to inquiries
• Provide requested services

Text Messaging

If you opt into text messaging, we may send:

• Appointment confirmations
• Appointment reminders
• Follow-up messages
• Office updates

Message and data rates may apply.

You may opt out at any time by replying STOP.

Email Communications

If you provide your email address, we may send:

• Appointment confirmations
• Office communications
• Follow-up care information
• Educational materials
• Practice announcements

You may unsubscribe from marketing emails at any time.

How We Use Your Information

We may use your information to:

• Respond to inquiries
• Schedule appointments
• Provide dental services
• Improve our Website
• Analyze Website usage
• Improve advertising
• Communicate with patients
• Comply with legal obligations
• Detect fraud or misuse
• Protect our legal rights

Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers who assist us with:

• Website hosting
• Appointment scheduling
• Payment processing
• Marketing
• Call tracking
• Analytics
• Email communications
• IT support

These providers are required to maintain appropriate confidentiality and security.

We may also disclose information:

• To comply with legal obligations
• To respond to court orders
• To protect patient safety
• To prevent fraud
• During a business transfer, merger, or acquisition

HIPAA Notice

As a dental healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA).

Protected Health Information (PHI) collected during your treatment is governed by our separate HIPAA Notice of Privacy Practices, not solely by this Website Privacy Policy.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

While we strive to protect your information, no method of Internet transmission or electronic storage is completely secure.

Children’s Privacy

Our Website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 without appropriate parental involvement.

Third-Party Websites

Our Website may contain links to third-party websites, including:

• Google Maps
• Google Reviews
• Insurance providers
• Payment financing companies
• Social media platforms

We are not responsible for the privacy practices of those websites.

Your Privacy Rights

Depending on your state of residence, you may have rights to:

• Access your personal information
• Correct inaccurate information
• Request deletion of personal information
• Request information regarding data collected
• Opt out of certain advertising technologies

To exercise these rights, contact us using the information below.

Nevada Residents

Nevada residents may request that we not sell certain personal information under applicable Nevada law. We do not currently sell personal information as defined by Nevada law.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including rights to know, correct, delete, and limit the use of certain personal information where applicable.

Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have questions regarding this Privacy Policy, please contact:

Weekend Dental Emergency Care

Website: https://weekenddentalemergency.com
Email: info@weekenddentalemergency.com
Phone: 385-464-3520